Project Overview

DocFin is a company that focuses on IT and software for medical proffesionals. They also have a range of other services to ease the workload in a medical environment and have expanded their services to law proffesionals as well. With expanding their business and services they needed a logo and corporate identity that is modern, classy and make them stand out in their industry with the main focus on medical practice.


More about this project

This company gave me as the designer a lot of freedom with their only request that the logo should be a screen and combine the IT and medical field. They also liked blue colours. Using font and colour psychology I created a logo with a carefully selected turquoise and dark blue ombre accompanied by a dark grey for a support colour in their branding, creating a modern, sophisticated yet funky logo and brand identity.

DocFin 1 Zaendre Fine Art Design
DocFin 2 Zaendre Fine Art Design
DocFin 3 Zaendre Fine Art Design